The Royal Docks
Community Engagement &
Cultural Placemaking Strategy
Client:
The Royal Docks, Mayor of London, Newham Council
Category:
Community Engagement Comms Design (2019-20),
Cultural Place Strategy (2021)
Location:
The Royal Docks, Newham, London
Agency:
Fluid & Soundings, Contemporary Art Society
Role:
Creative/Design Direction & Strategy
Credit: Royal Docks brand ID by dn&co
About the Engagement
I provided creative direction for the full package of communications for this extensive public engagement programme commissioned by the Royal Docks and London Mayors OAPF teams. Its purpose was to inform Economic, Place and Cultural Placemaking strategies to ensure people are at the heart of future plans in the area.
For Summer Pop-up events, a customised electric milk float vehicle opened out to display engagement communications in targeted outreach venues across the 1200-acre regeneration area. Whilst aligning with dn&co’s ‘Join the Docks’ Royal Docks brand, a distinctive set of graphic communications was created.
About the Cultural Placemaking Strategy
Soundings/Fluid and the Contemporary Art Society were commissioned to produce the cultural strategy addressing how to develop a distinctive offer for the Royal Docks. Solutions were required to equally serve local communities, businesses, creative and cultural industry needs. They addressed how to enhance and animate the public realm and build a sustainable cultural infrastructure and ecosystem over a 5-year period.
My role included communication design and strategic input to vision concepts, identifying creative clusters, hub locations and opportunities for future cultural activity.
Credits: The final strategy report shown here was edited and published by the Royal Docks team in late 2021 with an edited layout by dn&co.
