Visitor Centre
Nibras Al Ain Aerospace
Client:
Mubadala PJSC, Abu Dhabi, UAE
Category:
Brand Experience, Brand Communications,
Purpose-built 400sqm Sales and Visitor Centre in Al Ain, UAE
Agency:
Action Impact, Dubai, UAE (2011, 2012)
Role:
Design Direction 2D, Visitor Journey & Content, Film & Digital Briefs
About
Designed to communicate the vision for Al Ain to become a global aerospace and technology hub, the centre showcases the area's history, cultural and geographical significance and planned future phased development to multiple audiences.
The overall aesthetic reflects the futuristic thinking and high-tech quality of the aerospace industry.
An emphasis is placed on immersive technology to engage and inform with motion sensor virtual hosts guiding the visitor throughout.
Other interactive highlights include:
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multi-touch interactive wind tunnel simulator for objects and free-form drawing and manipulation
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a fully immersive multi-touch table which allows multiple users simultaneously to navigate in real-time around the 3D environment of the masterplan
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3D Hologram of aerospace manufacturing processes with real-time manipulation of the content of the masterplan development
