Sculpture in Motion is a means to showcase the essence of Hyundai's fluidic design philosophy whilst simultaneously increasing brand awareness in Europe.

Created in collaboration with artist Reuben Margolin, Sculpture in Motion 2.0 was successfully launched at Milan Design Week 2015 where media coverage exceeded all expectations. 

The artistic realisation is called 'The Helio Curve', a kinetic sculpture that mechanises nature’s rhythms and captures its motion using mostly natural materials. The sculpture is an organic form, with harmonious interconnectivity and continuous movement that mimics the kind of motion found in the natural world.