Client:
Hyundai Motor Group Korea, Hyundai Motor Europe
Category:
Brand Communications / Brand Environment / Automotive
Motor Show Venues:
IAA Frankfurt Motor Show 2013, 84th Geneva Motor Show 2014, Moscow Motor Show 2014, Paris Motor Show 2014, 85th Geneva Motor Show 2015
Agency:
Innocean Worldwide Gmbh
Role:
Creative Concepts, Design Direction: 2D, Digital & Film, Content Development, Press Conference Creative
About this project
Motorshows are an ideal opportunity for Hyundai to connect with European consumers, industry commentators, and automotive journalists. For each show we developed a creative concept and a set of streamlined brand communications.
A large scale LED, designed as a realtime generated 3D environment (the 'Hyundaisphere'), worked with an architecture designed around the presentation of product and a dynamic press conference to launch key vehicles.
Using the 'Hyundaisphere' system, we developed interactive touch tables where visitors were able to explore content visually integrated into a multi-language, magazine-like structure. The interface design was conceived as fluid, free moving field whereby content comes together in a 3D environment to explore visually rich slide shows, films, limited copy and the control of architectural lighting.
All contents © DSX Studio, Delia Shaw & Innocean Worldwide, 2013-15
About
Motor Shows are an ideal opportunity for Hyundai to connect with European consumers, industry commentators, and automotive journalists.
This involved developing creative strategies for the direction of the brand across Europe to producing a set of streamlined, premium communications for Motor Shows and Launch Events.
A large-scale LED, created as a real-time generated 3D environment, worked with an architecture designed around the presentation of the product and a dynamic press conference to launch key vehicles.
Hyundai Motor Shows
'Thank you for your great support in the preparations and execution of our participation at Geneva last week. Everything ran very smoothly and professionally and we received excellent feedback from both internal and external sources. Once again, the Hyundai brand was presented with the highest quality. It’s no wonder we generate so much interest from the media and from our competitors.'
Mark Hall (Client), 2014
Marketing | Vice President Hyundai Motor Europe
The Press Conference film combines a countdown with a sneak preview of key topics. (Credit: Creative development and production by Barbecue Mediendesign, Frankfurt).
View the Geneva Motor Show 2014 Countdown Film above and the Paris Motor Show 2014 Countdown Film (Storyboards and animation) here:
Using the main LED system, interactive touch tables were developed for visitors to explore content visually integrated into a multi-language, magazine-like structure.
The interface design was conceived as a fluid, free-moving field whereby content comes together in a 3D environment to explore visually rich slide shows, films, limited copy and the control of architectural lighting. (Credit: Touchtables developed with Herren der Schöpfung/Liganova, Frankfurt).
