About

A joint venture identity was created for Riverside and Countryside with the strapline ‘renewing homes together’ to emphasise an aligned and mutually beneficial partnership. The undulating identity seamlessly incorporates the hill of a ‘countryside’ and its inversion the valley that represents the ‘riverside’.

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Large abstract shapes relating to the detail of each site form the overall graphic compositional device for these bid books. Character illustrations were commissioned to add a human touch, with ties to local community, history, place character and aspects of the proposed designs.

​Credits: Ruth Craddock: illustration, Bettina Szabo: graphic collaboration

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